seems to be an insistence on painting outdoors:
Reiffel was frequently seen on the backroads of San Diego County painting the hills, farms and countryside. His unique southern California landscapes done en plein air -- outdoor and onsite, earned him acclaim locally and nationally.Paint landscapes outdoors! What a radical idea! Especially in southern California, where the weather is so badly suited for such an approach. (Where else would you paint in San Diego?) It also has something to do with these California painters feeling "unappreciated by the east coast intelligentsia." (You know, the sort of stuffed-shirt snobs who can't relate to the natural, free West Coast life.) Above, Beach at Del Mar, 1931. Reiffel did a lot of these beach scenes, which don't do much for me.