Tuesday, December 29, 2015

Could Manipulating Search Engines Influence Elections?

Maybe. This study showed that when test subjects knew little about the candidates, re-arranging the order of search results could increase the vote for the favored candidate by 48%; in another test, they found that they could get up to 80% of undecided voters to choose the preferred candidate even when they knew a fair amount about the choices.

No comments: