Thursday, June 22, 2017
Self-Branding for Experts
Dutch art investigator Arthur Brand made it into the news this week by promising to recover, before the end of the year, the paintings stolen from the Isabella Stewart Gardner Museum back in 1990. Which was a great publicity stunt in itself, but that is only the beginning of his public relations genius. In the course of reading half a dozen stories about him, I have found him described as a "vigilante art hunter," a "super sleuth," and "the Indiana Jones of the art world." Impressive, Mr. Brand. Now find the paintings.
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