He called this “borderline content”––content that doesn’t break Facebook’s rules, but that walks right up to the line without crossing it. “No matter where we draw the lines for what is allowed,” he wrote, “as a piece of content gets close to that line, people will engage with it more on average––even when they tell us afterwards they don’t like the content.”People may be offended, but they still look.
Borderline content getting more engagement “applies not only to news but to almost every category of content,” he added. “For example, photos close to the line of nudity, as with revealing clothing or sexually suggestive positions, got more engagement on average before we changed the distribution curve to discourage this. The same goes for posts that don’t come within our definition of hate speech but are still offensive.”
Wednesday, December 12, 2018
Interesting aside from Mark Zuckerberg as he rambled about possible changes in how Facebook polices its content: