If what Donald Trump really craves is attention, he is getting it:
Coverage of Mr. Trump may eclipse that of any single human being ever. . . . The new president doesn’t simply dominate national and political news. During my week of attempted Trump abstinence, I noticed something deeper: He has taken up semipermanent residence on every outlet of any kind, political or not. He is no longer just the message. In many cases, he has become the medium, the ether through which all other stories flow. . . .The firm mediaQuant measures how much attention celebrities get in the news and on social media and then attaches a dollar figure to it, based on how much you would have to pay to get that much advertising.
All presidents are omnipresent. But it is likely that no living person in history has ever been as famous as Mr. Trump is right now. It’s possible that not even the most famous or infamous people of the recent or distant past — say, Barack Obama, Osama bin Laden, Bill Clinton, Richard Nixon, Michael Jackson, Muhammad Ali or Adolf Hitler — dominated media as thoroughly at their peak as Mr. Trump does now.
I’m hedging because there isn’t data to directly verify this declaration. (Of course, there are no media analytics to measure how many outlets were covering Hitler the day he invaded Poland.) But there is some pretty good circumstantial evidence.
In January, Mr. Trump broke mediaQuant’s records. In a single month, he received $817 million in coverage, higher than any single person has ever received in the four years that mediaQuant has been analyzing the media, according to Paul Senatori, the company’s chief analytics officer. For much of the past four years, Mr. Obama’s monthly earned media value hovered around $200 million to $500 million. The highest that Hillary Clinton got during the presidential campaign was $430 million, in July.Sigh.
It’s not just that Mr. Trump’s coverage beats anyone else’s. He is now beating pretty much everyone else put together. Mr. Senatori recently added up the coverage value of 1,000 of the world’s best known figures, excluding Mr. Obama and Mr. Trump. The list includes Mrs. Clinton, who in January got $200 million in coverage, Tom Brady ($38 million), Kim Kardashian ($36 million), and Vladimir V. Putin ($30 million), all the way down to the 1,000th most-mentioned celebrity in mediaQuant’s database, the actress Madeleine Stowe ($1,001).
The coverage those 1,000 people garnered last month totaled $721 million. In other words, Mr. Trump gets about $100 million more in coverage than the next 1,000 famous people put together.