For the first time in human history the spoken word has the same reach as the written word, and there are no barriers to entry. That’s a Gutenberg revolution. That’s a big deal. This is a game changer. The podcast world is also a Gutenberg moment but it’s even more extensive. The problem with books is that you can’t do anything else while you’re reading. But if you’re listening to a podcast you can be driving a tractor or a long haul truck or doing the dishes. So podcasts free up two hours a day for people to engage in educational activity they otherwise wouldn’t be able to engage in. That’s one-eighth of people’s lives. You’re handing people a lot of time back to engage in high-level intellectual education.If I had the energy and ambition to do something new right now I would be making podcasts about history.
Friday, June 29, 2018
The Podcast Revolution
From Jordan Peterson's remarks at the Aspen Ideas Festival: