Any “rational” analysis of Trump will fail. (“Rational” in both the “logical utility” and in the “sane” sense.) He is not presenting a logical way for attaining real benefits, nor is he presenting himself as sane.This is related to what I tried to say about Fox News in passing the other day. What is the appeal of anger? Because like this writer I see much of what Fox and Trump are selling as not just partisanship but anger in and of itself.
What he is selling is fear and anger. It is those two emotions, and just the emotions, that his supporters want. They want to be deathly afraid of the world, and they want to use that fear to justify an all-consuming anger. They are not looking for justification for those emotions; they just want the emotions themselves.
If you see his supporters as masses of the frustrated and disenfranchised who are seeking a voice at the table of power, then it makes no sense. Anybody like that would not want to be lied to. They have been lied to too many times by the powerful. Trump is an obvious liar, and he is never going to do what he says is is going to do. Anyone who simply feels betrayed by the political process isn’t about to set themselves up to be betrayed again. Those types will simply stay home on election day like they always do.
There is no point going into who said it, but it was said that “people would rather believe a big lie than a small one.” Once you lie, and once you lie very very big, then you are in constant fear of being found out. The only possible face-saving response is to use the energy of that fear to violently insist that you are right.
Once you stand up in public and say you believe that the Earth is flat, then you simply can’t back down. The fear of ridicule is so great that the only way forward is to be angry at all attackers. That anger then becomes its own validity. It is an addiction, pure and simple. It is an addiction to strong empty feelings. No one believes that the Earth is flat because of any logical argument. They believe that the Earth is flat because the panic that is caused by believing that lie sustains their desired anger. And their anger is all they have and all they want. Believing the lie is a deliberate and calculated act to drum up an overriding state of blind emotion.
Trump’s big lies are the whole point of his appeal.
Hillary’s fault is that she makes small lies (about the e-mails and a lot else). Small lies can be proven to be false, and the small liar shown to be a fool. You can say that you believed her about the e-mails, and then be shown that that small lie was wrong, and then say that she is a scoundrel for fooling you like that.
But if you swallow a big lie, you can’t back down. Any backdown would be such a loss of face, that your identity won’t allow it. You get trapped in a world of fear of discovery and anger at your critics and you can’t get out.
One model would be that our hypothetical Trump supporter/Fox News follower is unhappy about his or her life, and the direction of the country, and wants someone to blame. By creating some enemy to get angry at, people avoid having to think about what is really wrong, a process that might force some people to admit that they themselves are to blame. But against that it must be admitted that conservatives are in general just as happy or a little happier than liberals. So maybe getting angry and blaming someone else works? Could it be psychologically healthy to have enemies to revile?
I have personally found that it is very bad for me, and I am much happier since I eased up on being angry at my political opponents (and other drivers, rude salespeople, people with bad taste in music, etc.). For me, anger just raises my blood pressure and makes me negative. But maybe it works for somebody.