Pepsi Pretension

Next time you hear some politician say that government needs to be run more like a business, remember that the way most businesses are run is insane. Consider this document, which explains the process by which Pepsi's advertising consultants arrived at the new logo. Some sample images follow.

Well, that makes perfect sense, doesn't it? But right now I bet you're wondering, how does this relate to Leonardo and the Golden Ratio?
And isn't advertising something like gravity?

Which makes Pepsi something like the universe!