Kelly Crow lays out the stark facts about success in the art world:
New artists who show their work early in a relatively small network of 400 venues—like Gagosian Gallery or the Guggenheim Museum—are all but guaranteed a successful art career, the study said. By contrast, artists who exhibit mainly in lower-level galleries and midtier institutions are likely to remain stuck in that orbit.
“There’s this invisible network of trust that exists in the art world, but the group that decides who matters in art was considerably smaller and more powerful than we expected,” said Albert-László Barabási, a data scientist who studies networks at Northeastern and led the study along with several colleagues including a data scientist now at the World Bank, Samuel Fraiberger. Their findings also show up in Dr. Barabási’s book published earlier this week, The Formula: The Universal Laws of Success.
His findings undermine a popular art-world notion that a prodigy could create in obscurity and get discovered years later. Instead, the research suggests that artists who start out seeking connections with powerful curators, dealers and collectors within the nerve center of the art world are far more likely to hit the big time…
“If one of your first five shows as an artist is held at a gallery in the heart of this network, the chances of your ending your career on the fringes is 0.2%,” Dr. Barabási said. “The network itself will protect you because people talk to each other and trade each other’s shows… The art world prides itself on being so open and inclusive, but the truth is the opposite,” Mr. Resch said.