The best estimate for the persuasive effects of campaign contact and advertising—such as mail, phone calls, and canvassing—on Americans’ candidate choices in general elections is zero. Our best guess for online and television advertising is also zero, but there is less evidence on these modes.I can think of at least two ways to interpret this: either voters have gotten so sophisticated or cynical about campaigns that they tune out all the ads, or they are so set in their partisan identities that nothing in hell has a chance of changing their minds.
Tuesday, October 3, 2017
Voters are Not Persuadable
The results of a major study of different techniques for persuading America voters to change their minds: