Tuesday, December 9, 2025

Social Media, Big Tobacco, Freedom, and Happiness

The latest wave of attacks on social media have come in the form of comparing it to tobacco addiction and recommending the same remedy: making it much more expensive.

This is Utah governor Spencer Cox, speaking to Ezra Klein:

The social graphs that they use, which know us better than we know ourselves, that allow us, as you so eloquently stated and better than I could, to understand what makes us emotional and what keeps our eyeballs on there — so that when a kid is somehow, even if they don’t want to be, on TikTok at 3 a.m., just going from video to video, and they’ve given up their free will — that is unbelievably dangerous.

When tobacco companies addicted us, we figured out a way out of that. When opioid companies did that to us — we’re figuring our way out of that. And I’m just here to say that I believe these tech companies, with trillion-dollar market caps combined, are doing the same thing — the same thing that tobacco companies did, the same thing that the opioid companies did. And I think we have a moral responsibility to stand up, to hold them accountable and to take back our free will.

Klein himself has been saying that the next really popular presidential candidate may be somebody who takes on the social media companies:

And I think that, at some point, you are going to see a candidate come up who is going to weaponize this feeling. They are going to run not against Facebook or Meta as a big company that needs to be broken up. They’re going to run against all of it — that society and modernity and politics shouldn’t feel like this.

And some of that will be banning phones in schools. It’ll have a dimension that is policy. But some of it is going to be absolutely radiating a disgust for what it is doing to us and to ourselves. I mean, your book has a lot of this in it. I think that political space is weirdly open, but it seems very clear to me somebody is going to grab it.

Massachusetts Congressman Jake Auchincloss has been talking about introducing some kind of social media "sin tax."

I am of two minds about this.

I do agree that in some sense social media is a problem; at a minimum, it consumes a ton of our attention while not making us any happier or better off in any other way I can think of. But on the other hand, people now have many options for amusing or informing themselves, and social media is what millions of us choose. Isn't that what freedom means?

To me, this isn't just about social media. What if it is true that, given real freedom, many or even most people will make lousy choices? Where does that leave us?

Could it be that we are unhappy and frustrated, despite our great wealth and freedom, because we spend our time and money on things that make us worse off?

If so, what can we do about it?

Consider marriage. A good marriage always shows up in surveys as providing a huge boost for happiness, more than all the money in the world. But marriage rates are now falling, and the reason most sociologists give is that we just don't feel like we have to do it any more. Are we paying a tax in happiness for exercising that freedom? On the other hand, lots of people entered or stayed in bad marriages because they felt they had to, and that is miserable. Where is the balance point between the freedom that allows us to escape abusive relaitonships and the freedom that leaves us adrift and alone?

Sometimes, looking around America, I imagine a vast movement back toward restrictive social norms, backed up with strong social sanctions. But then I think about what Americans are like, and I feel certain that we would fight like hell against any really powerful neo-Victorianism. So I think we are basically stuck with our freedom, and the costs we pay for it.

No comments: